In The Press
March 21, 2024
Looking for a comfy co-ord set? Step into style paradise with this Cotton Ikat Floral Printed Sleeveless Co-ord Set, straight from the shelves of trueBrowns’ newly launched collection, ‘Malang’. Featuring....Read More..
20th March,2024
Holi lookbook: The prettiest white outfits to pick for your celebrations this year. Read More..
9th March, 2024
RAPID FIRE WITH YS LIFE: UDITA BANSAL, FOUNDER OF TRUEBROWNS..READ MORE..
7th March, 2023
Celebrate phenomenal women by surprising them with a stylish gift. Whether they prefer stylish kurtas or contemporary co-ord sets for staying in or going to work, trueBrowns has something to suit every taste and .....Read More..
Mar 12, 2024
Genesis of women’s entrepreneurship; yet to take a million step. Inching more towards the subject, Udita Bansal, Founder, of trueBrowns, says “I acknowledge the strides made in breaking gender barriers and fostering a more inclusive...Read More.
Mar 07, 2024
Don’t miss out: Score big savings on these products at the Myntra Birthday Blast Sale with trueBrowns....Read More..
February 22, 2024
In 2019, Udita Bansal conceptualized trueBrowns, a homegrown urban ethnic lifestyle brand that blends traditional Indian roots with a contemporary style, catering to...Read More.
30 Jan,2024
Brands on a journey to harness the power of online retail media..Read More...
Feb 15, 2024
Sara Ali Khan Wore A Red Suit On Valentine's Day & We’ve Found 4 Exact Dupes.If red is too daring a hue for you, this V-neck kurta with trendy puff sleeves in maroon is a perfect alternative. Read More...
11 Feb'24
106 D2C Brands That Are Disrupting India’s Consumer Market. Read More...
February 01, 2024
Velvet Allure: Elevate Your Winter Style with Luxurious Comfort.trueBrowns, a homegrown urban ethnic lifestyle brand, featuring rich colour palettes such as black, green, and blue, the jewel tones adorned with embroidery. Read More..
22 Jan 2024
Here’s a party wear that’ll make you dazzle and feel cosy too.As the chilly winds send shivers down our spines, staying stylish in warm clothes becomes a challenge, especially at weddings. Fear not, as trueBrowns, Read More...
12 Jan 2024
Festive wear promises diverse styles, catering to various preferences and occasions. In formal settings like offices, women prefer an elegant balance...Read More...
Jan 12, 2024
Threads of tradition: Most beautiful red sarees for unforgettable weddings.Indulge in sheer sophistication with trueBrowns’ Red Velvet Silk Embroidered Ready To Wear Saree, a luxurious blend of...Read More.
DECEMBER 26, 2023
Nothing like a comfortable velvet fusion co-ord set to cap the night when away from home at a wedding. After hours of toiling in a lehenga and stealing the groom’s shoes, slip into your trueBrowns set. Read More...
Dec 03, 2023
Saree splendour: Unveiling the best designs for 2023 weddings. Read More...
Nov 12, 2023
9 Brands for the perfect last-minute Diwali Fit.trueBrowns offers rich hues and classic designs for the perfect start to your Diwali fashion journey. Their festive edit. ‘Rutba’ is the right choice to make. Read More.
Nov 10, 2023
With an array of co-ord sets and kurtas, trueBrowns offers a great range of gifting options for those who like to embrace comfort this Diwali. Read More
Nov 09, 2023
From Fashion to Lifestyle, Elevate Your Diwali Gifting Game with trueBrowns...Read More...
09 Nov 2023
Dressing it up and dressing it down
A conversation with founder of trueBrowns’ Udita Bansal on how she arrived at the unique fusion of dressing tradition with...Read More...
NOVEMBER 8, 2023
Sari For Days: Here Are 8 Diaphanous Drapes You Must Bookmark This Festive Season. Read More.
Oct 20, 2023
Dress up like royalty with this read-to-wear option by trueBrowns, which is an ethically made, sustainable piece. The grey-brown cotton saree features zari work in a striped pattern, which completely lifts. Read More....
8 November 2023
Diwali 2023: 70+ Last-minute gifts that will make all your loved ones happy (under all budgets).The perfect Diwali pooja kurta and pant set is right here. Read More.
20 Oct 2023
ETFAIS2023 - Forum Conversation on Scaling fashion brands in India: Strategies for navigating growth..Read More
18-October-2023
Homegrown urban ethnic lifestyle brand, trueBrowns, has recently ventured into the menswear market. Founder Udita Bansal revealed plans for the men’s segment to contribute. Read More...
13 Oct 2023
9 Navratri dresses that should be in your wardrobe!.If you're embracing the vibrant spirit of the festival through its 9 colors, our curated list of Navratri dresses has you covered. Read More...
Nov 6, 2023
trueBrowns enters men's wear segment; expects 3.5 x ROI this festive season. Read More.
October 15, 2023
For those who like to social distance from prints, trueBrowns is fashion heaven of monochromes and solids. Picking one was tough but this white short kurta co-ord set eventually won out. The beginning of a new...Read More.
October 16, 2023
Urban ethnic lifestyle brand trueBrowns dives into men’s fashion.The collection features an array of stylish and comfortable designs for both men and women, embracing...Read More.
11 Oct 2023
Fashion Trends For The Upcoming Season
This festive season, let's unlock the exuberance of dressing up and unleash our sartorial splendour.From intricate patterns to a palette of vibrant hues, here are a handful of trends listed below...Read More.
Oct 13, 2023
trueBrowns Redefines Festive Fashion with the Spectacular Rutba Collection. With Rutba, Read more.
September 14, 2023
How To Wear A Kaftan Like Kareena Kapoor, Priyanka Chopra And More....
September 20, 2023
Plus-Size Clothing: Small Segment, Big Revenue Generation.Read more....
August 25, 2023
The Ultimate Raksha Bandhan 2023 Gifting Guide For Your Sister. Read more ....
01 Sep 2023
Kurta sets you can wear to get-togethers around your wedding. Indian bridal outfits are usually brimming with. Read more....
29 August 2023
57 Last-minute Raksha Bandhan gifts that will make your brothers & sisters feel loved...Read More...
25th Aug 2023
trueBrowns pre-festive edit Tarang brings a wave of celebrations with ethnic wear..Read more.
Aug 18, 2023
Kareena Kapoor keeps it simple yet stylish in blue kurta set. Can you guess the price? Read More.
29 Jun 2023
Delhi-based trueBrowns forays into jewellery after building quite the name as an apparel brand...Read More...
6 May,2023
t2Online checks out Umang by trueBrowns, the brand's first Jewellery collection ...Read More
5 May,2023
Upgrade your Summer Wardrobe wit these Breezy Outfits..Read More
May 05, 2023
Similar to India's rich cultural traditions, these classic jewellery pieces are made to be treasured for a lifetime and Read More...
May 5, 2023
By life New Delhi, May 5 trueBrowns embarks on the journey of becoming a lifestyle brand with the ...Read More
4 May,2023
White Cotton Outfits to Flaunt in Summer Season...Read More
Jul 30, 2023
The collection marks another triumphant collaboration with the talented actor Chitrangda Singh, who embodies the spirit of the collection, adding a touch of glamour and elegance to the fashion..Read More
29th July,2023
Raksha Bandhan Outfits: 9 Gorgeous Ethnic pieces to celebrate the joyous occasion..Read More
28th April,2023
Ethnic lifestyle brand Truebrowns has diversified its product portfolio by entering the jewellery category with the launch of its first jewellery line ‘Umang’....Read more
21st July,2023
Love Janhvi & Sara's White Kurtas? 8 Similar Sets For You. Gauze White Shorts Co-ord Set, trueBrowns.....Read More
4th July,2023
7 White Summer Kurtas to Recreate Sara Ali Khan's Desi Looks...Read More
29 Jun 2023Delhi-based trueBrowns forays into jewellery after building quite the name as an.......Read More
May 01, 2023
trueBrowns, a new-age Indian lifestyle brand that focuses on inclusiveness, is excited to launch a new jewellery category with the introduction of the Umang collection. This launch is the brand's first step towards ...Read More
May 3, 2023
With the upcoming Summer Season amp up your game with the latest launches of beauty, fashion, food, and home decore that are now available in the market and ... Read More
May 05, 2023
trueBrowns embarks on the journey of becoming a lifestyle brand with the launch of its first jewellery collection, Umang. The collection's designs elegantly capture the grace of traditional Indian artistry and are inspired by and ... Read More
May 05, 2023
Delighted with the launch of a new category, Udita Bansal, founder of trueBrowns says, "We always envisioned trueBrowns to be a lifestyle brand and it brings me immense joy to finally see...Read More
6 May,2023
trueBrowns, an 'urban-ethnic lifestyle brand' has come up with its first collection of jewellery called Umang. The collection comprises necklaces, earrings, and rings and the designs are inspired by... Read More
5th May, 2023
By the New Delhi, May 5 Truebrowns embarks on the journey of becoming lifestyle brnad with the... Read More
MAY 9, 2023
With delicate flower motifs and intricate works inspired by Indian heritage, Umang collection features stunning pieces that evoke a feeling of beauty from within. These everyday pieces are versatile and can be taken... Read More
An ideal pick for those who love to channel their ethnic side, trueBrowns offers a range of ethnic jewellery to perfectly match a summer ensemble. Read More
May 10, 2023
It’s the time of the year when we can pamper our mothers and show them with gifts and gestures how much we love and care for them. Yes, you can do this all year round but... Read More
May 14, 2023
Let’s admit it: mothers deserve to be showered with love and attention every day of the week, all days a year. While one day in the year is not enough to show our gratitude to mothers, we can surely pamper them with ... Read More
MAY 11, 2023
It’s that time of the year (it’s Mother’s Day) when we all scurry to our nearest gifts and novelty store to buy our mums something. We’re not saying something special because if it’s a last minute thing, you’re mostly likely to get ...Read More
Apr 27, 2023
trueBrowns embarks on the journey of introducing its first jewellery line- UMANG. Inspired by the rich and vibrant cultural heritage of India, the collection beautifully captures ....Read More
Apr 28, 2023
trueBrowns, a GOAT Brand Labs brand, is embarking upon the journey to become a lifestyle brand with the launch of jewellery category. The category currently features 30 options in...Read More
Apr 28, 2023
Ethnic lifestyle brand Truebrowns has diversified its product portfolio by entering the jewellery category with the launch of its first jewellery line ‘Umang’.Read More
27 Apr 2023
The only way one can elevate their sartorial choices even further is by pairing them with the perfect accessories. Speaking of which here we have a few brands dropping some of the dopest collaborations, chic collections and...Read More
24.09.2022
Simple and classy. That’s trueBrowns’ Maati Collection, their festive offering, for which they have roped in the gorgeous Chitrangda Singh as the co-creator and face of the collection. The happy digital prints are an ode to the vibrant bandhni and co-ord sets, kurta sets, pre-draped saris with belts, kaftans, long dresses, skirt sets, three-piece sets like jacket kurta/blouse sets are part of the collection. Chitrangda chatted with The Telegraph on the making of the collection in which she was keenly
26 Sep 2022
Chitrangada Singh’s personal style can easily be described as a combination of elegance, effortless silhouettes and evergreen looks. The same is exemplified in her latest collaboration with everyday wear brand, trueBrowns. We catch up with the actor about...Read More
September 25, 2022
With the onset of the joyous and exuberant days of festivities ahead, one cannot help but feel resolute and optimistic. In a tribute to the anticipation of the heartening days ahead, homegrown, everyday wear brand, trueBrowns launches its latest collection, Maati, in association with ace actor,...Read More
December 19, 2022
If you’re even a little like us, chances are you’ve saved all of the Christmas shopping for the very end and are now scrambling to get it all together. Don’t worry fam, we’ve got just the right list for you!
Our compilation brings to you all of the brands and websites that are currently...Read More
Jan 13,2023
If someone ever asks me what my ideal Sunday afternoon entails, my answer would most certainly be shopping with girlfriends—walking around from store to store with a Starbucks in one hand and bags in the other. If you can relate, then you know ...Read More
NOV 28, 2022
From intricately designed lehengas to new-age sarees and ethnic co-ord sets, there’s a lot of fresh fashion to choose from this year. Most of the new silhouettes combine maximalism with a slew of fresh trends that embrace crisp lines and minimal embellishments. Whether it's bright pinks or minty greens, there's no shortage of colour on the festive wardrobe scene.
To better acquaint you with the fresh collections from the designers to watch, here are the collections you'll want to wear for....Read More
Wedding season is the best time to flaunt one’s luxe outfits and what better way to go luxe than velvet? This is why ethnic wear label, trueBrowns, has launched its new Autumn Winter ’22 collection, New Velvet, to ring in the festivities with..Read More
From bridalwear and festive styles to minimal and experimental designs, an edit of pre-draped saris for every budget and style sensibility.
While the sari is a classic, woven into the sartorial culture of India, its pre-draped iteration is a product of fashion interventions. Taking inspiration...Read More
Kiara Advani in trueBrowns kurta set is all for colours and spot-on desi glamour.There is a heavy flux of mixed inspirations pouring in and we can't stop getting curious about these. And, in no time we're stuck on what celebrities show us. Kiara Advani's recent airport look is a clear example... Read more
Established in 2016, trueBrowns, is an everyday wear brand that specializes in...Read More
With everyone’s calendars filling up fast with card parties and Diwali gatherings, it’s likely that you will be in need of a good gift idea or two. This is not to say that gifts of cash...Read More
With Diwali just around the corner, I’m sure that the festive spirit has finally kicked in. And so has all the anticipation! From planning our attendance at the fun-filled pujas and parties to fantasizing about our mithai-binge, the festival of lights does bring about a lot of excitement. However.. Read More
The bright hue and unique silhouette of this angrakha will stand out on every festive occasi Read More
trueBrowns is a trending hub for ethnic apparel for women. From co-ord and kurta sets and separates to sarees, dresses and stoles, their collections house everything a festive wardrobe could ask for. And as part of their festive edit, the brand is Read More
This Diwali, take your saree game to the next level with this lime green leheriya-printed saree from TrueBrowns. While the intricate lace detailing adds some glimmer to the saree, the lace belt perfectly accentuates your waistline. Style it with a deep-cut blouse or go bold by Read More
October 02, 2022
You know, many people think that having fans is the best part of being a celebrity and to some extent, it is quite true. However, some people who called themselves ‘diehard fans’ don’t understand the meaning of privacy and sometimes they cross the line to showcase love to their favourite celebr More
October 1, 2022
Fashion brand trueBrowns has introduced its festive collection, ‘Maati’. Co-created by actor Chitrangda Singh, who also features in the campaign, the lineup includes co-ords, kurta sets, pre-stitched saris and more, featuring the tie-dye technique of bandhani translated Read More
September 29, 2022
Chitrangada Singh teams up with fashion label true Browns for new festive season collection Maati The homegrown every-day wear brand trueBrowns debuts its newest collection, Maati collaboration with actress Chitrangda Singh, who will not only be the co-creator but will also ser Read More
27th September 2022
Get festive ready with trueBrownsXChitragda Singh’s latest collab, Maati
The collection celebrates the beauty of real Indian women Read More.
26 Sep 2022
Everyday wear brand trueBrowns has made actress Chitrangda Singh the face of its Read more...
26 Sep 2022
The homegrown, everyday wear brand, trueBrowns launched its latest collection, Maati, in association with ace actor, Chitrangda Singh, not only helming the hat of the co-creator but, also as the face of this festive edit. With the onset Read More...
26 Sep 2022
The homegrown, everyday wear brand, trueBrowns, a part of G.O.A.T Brand Labs, launches its latest collection, Maati, in association with actor, Chitrangda Singh, not only helming the hat of the co-creator but, also as the face of this festive edit Read More...
26 Sep 2022
The homegrown, everyday wear brand, trueBrowns, a part of G.O.A.T Brand Labs, launches its latest collection, Maati, in association with ace actor, Chitrangda Singh, not only helming Read More...
26 Sep 2022
Maati collection includes co-ord sets, kurta sets, pre-draped sarees with belts, kaftans, long dresses, skirt sets, 3 pieces sets like jacket kurta/blouse sets among Read More...
25 Sept 2022
With the onset of the joyous and exuberant days of festivities ahead, one cannot help but feel resolute and optimistic. In a tribute to the anticipation of the heartening days ahead, homegrown, everyday Read More...
24 Sept2022
Simple and classy. That’s trueBrowns’ Maati Collection, their festive offering, for which they have roped in the gorgeous Read More...
31 Oct, 2021
The collection is a representation of playful femininity, is easy to style and fuss-free. It revolves around 3 key silhouettes of Indian celebrations and festivities: Read More..
24 Oct 2021
Simple kurtas with bell sleeves are your best bet this year if you are not the kind of girl to wear heavy outfits. Simply pair it with some dangling earrings and Read More..
Homegrown brand trueBrowns' AM to PMApril 27, 2021 With the onset of the gruelling summer days, trueBrowns' second edition of Spring Summer '21 Collection AM to PM seeks Read More... |
Udita Bansal from Ludhiana is disruptingApril 16, 2021 Sticking to the name, trueBrowns is one of those few homegrown brands that focus on the size inclusivity made Read More... |
Creating a big impact: trueBrownsApril 09, 2021 trueBrowns is a digital only brand, with 100 per cent online sales with multi-channel presence on third party retail platforms Read More... |
How trueBrowns is Planning to CaptureMarch 23, 2021 trueBrowns, a homegrown, size-inclusive, new-age Indian apparel label founded by NIFT alumni, Udita Bansal Read More... |
Valentine's Day Gifts for Her: 15 simpleFebruary 10, 2021 Valentine's Day Gifts for Her: 15 simple and thoughtful presents – that she’ll not just like but also use Read More... |
A HOMEGROWN BRAND FOR VELVETY WINTERSDecember 12, 2020 With its roots in traditional textile design, trueBrowns is redefining festive wear with its contemporary velvet collection, tailor-made for the Indian Read More... |
cnbctv18indiaDecember 11, 2020 There's some exciting stuff on Made In India this week! Toxin-free personal care products for mom & babies @themomsco Read More... |
14 luxurious velvet kurtas to consider for your winter festive wardrobeNovember 5, 2020 From minimally-embellished to wedding guest worthy, these pieces will keep you warm, and your style in check Read More... |
The Week in Fashion: All Things CelebratoryNovember 2, 2020 The festive season seems to be pandemic-proof, with Indian fashion and lifestyle brands offering an extensive lineup of celebratory Read More... |
From Engagement To Reception, 20+ Stellar DressesOct 30, 2020 You don't need us telling you that wedding season is here and boy, so are the crazy number of functions and ceremonies that come with it Read More... |
Homegrown brand trueBrowns' AM to PM
April 27, 2021
With the onset of the gruelling summer days, trueBrowns' second edition of Spring Summer '21 Collection AM to PM seeks Read More...
Udita Bansal from Ludhiana is disrupting
April 16, 2021
Sticking to the name, trueBrowns is one of those few homegrown brands that focus on the size inclusivity made Read More...
Creating a big impact: trueBrowns
April 09, 2021
trueBrowns is a digital only brand, with 100 per cent online sales with multi-channel presence on third party retail platforms Read More...
How trueBrowns is Planning to Capture
March 23, 2021
trueBrowns, a homegrown, size-inclusive, new-age Indian apparel label founded by NIFT alumni, Udita Bansal Read More...
Valentine's Day Gifts for Her: 15 simple
February 10, 2021
Valentine's Day Gifts for Her: 15 simple and thoughtful presents – that she’ll not just like but also use Read More...
A HOMEGROWN BRAND FOR VELVETY WINTERS
December 12, 2020
With its roots in traditional textile design, trueBrowns is redefining festive wear with its contemporary velvet collection, tailor-made for the Indian Read More...
cnbctv18india
December 11, 2020
There's some exciting stuff on Made In India this week! Toxin-free personal care products for mom & babies @themomsco Read More...
14 luxurious velvet kurtas to consider for your winter festive wardrobe
November 5, 2020
From minimally-embellished to wedding guest worthy, these pieces will keep you warm, and your style in check Read More...
The Week in Fashion: All Things Celebratory
November 2, 2020
The festive season seems to be pandemic-proof, with Indian fashion and lifestyle brands offering an extensive lineup of celebratory Read More...
From Engagement To Reception, 20+ Stellar Dresses
Oct 30, 2020
You don't need us telling you that wedding season is here and boy, so are the crazy number of functions and ceremonies that come with it Read More...